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Dura-Ace. XTR. Ultegra. XT. No matter how or where you ride, the chances are excellent that these Shimano bicycle component names are as familiar to you as the names Starbucks and Toyota. And, because Shimano makes among the widest range of cycling components, wheels and cycling shoes available, it's also likely that their fine components, wheels or accessories are on your favorite bikes, too.
In 1956, production of the "external speed changer" (now known as a derailleur) began. Shortly after that, Shozaburo's 3-speed internal hub debuted at the International Toy and Cycle show in New York to a sensational response. This led to huge sales in America, and the opening of Shimano American Corporation in New York.
Fast forward to today, and Shimano is the world's largest manufacturer of bicycle components with 477 bike-related patents in America alone! Their list of firsts could fill this page, such as: AX components, the first aero racing parts group (1980); Deore XT, the first dedicated mountain-bike parts group (1982); SIS, groundbreaking index (click) shifting (1984); and Dual Control STI shift/brake levers that made controlling your bicycle easier than ever (1990). Always innovating, never stagnating, Shimano pushes bicycle technology ever forward.
When you install a Shimano component, you know that years of work have been spent extensively testing it in the lab, it's next been punished and proven by ProTour riders, then honed, polished and refined into the best possible product it can be. And, one turn of the pedals is all you'll need to appreciate the difference. Swing by the shop and test ride some Shimano components soon. You'll find them on road, mountain, comfort, hybrid, fitness, cruisers and every other type of bicycle imaginable, and we have a wide selection to upgrade your ride, too!